1、系统性原则。 The principle of system. 同时提供设计方案。设计实施单位应充分了解企业文化和企业机构及管理信息等基本情况，对营销目标、行业竞争状况、产品特征、用户需求行为以及网站推广运营等基本问题等要素融入到网站建设方案中。 At the same time provide design scheme. Design units should fully understand the basic situation of the enterprise culture and the enterprise organization and management of information, the goal of marketing, the industry competition situation, product characteristics, user demand behavior and website promotion operation basic elements into the website construction scheme. 2、完整性原则。 Integrity principle. 企业网站是企业在互联网上的经营场所，应该为用户提供完整的信息和服务：网站的基本要素合理、完整;网站的内容全面、有效;网站的服务和功能适用、方便;营销型网站建设与网站运营维护衔接并提供支持。 Enterprise website is a place of business enterprises on the Internet, should provide complete information and services for users: the basic elements of the reasonable, complete website; website content comprehensive, effective and applicable function; service, web site to facilitate; marketing type website construction and website operation maintenance of cohesion and provide support. 3、简单性原则。 The principle of simplicity. 在保证网站基本要素完整的前提下，尽可能减少不相关的内容、图片和多媒体文件等，使得用户以尽可能少的点击次数和尽可能短的时间获得需要的信息和服务。 In order to ensure the basic elements of a complete website, reduce as far as possible not related content, pictures and multimedia files, allows the user to as few clicks and the shortest possible time to obtain the required information and services. 4、适应性原则。 Adaptive principle. 企业网站的功能、内容、服务和表现形式等需要适应不断变化的网络营销环境，网站应具有连续性和可扩展性。 Need to function, content, service and form of enterprise website to adapt to network marketing environment changes unceasingly, the website should have continuity and scalability. 5、友好性原则。 Friendly principle. 网站建设的友好性包括三个方面：对用户友好——满足用户需求、获得用户信任;对网络环境友好——适合搜索引擎检索、便于积累网络营销资源;对经营者友好——网站便于管理维护、提高工作效率。 Friendly website construction includes three aspects: user friendly -- to meet the needs of users, get the user trust; on the network environment friendly -- for search engine retrieval, easy to accumulate network marketing resources; efficiency of operator friendly -- site easy to management and maintenance, improve.