外贸营销型网站如何建设 Foreign trade marketing website construction 如今，中国WTO势头迅猛，很多人都加入了外贸行列，那么，外贸营销型网站建设能力受到大家的一致关注，下面vaneon为您剖析外贸网站建设9大技巧： Nowadays, Chinese WTO rapidly, a lot of people have joined the ranks of foreign trade, foreign trade, marketing type website construction ability by the consistent attention, the following vaneon analysis of foreign trade website 9 Tips for you: 1、树立企业形象，展示或提高企业的竞争力 Establish a corporate image, display or improve the competitiveness of enterprises Internet最初始层面的作用就是展示企业形象，就象利用各种传统媒体发布的企业形象宣传广告，网络推广所不同的是费用低廉、有效时间长、速度快、更新便捷，仔细考虑您的竞争优势在哪里，如企业是否获得过什么奖励、产品的突出优点、客户服务的优势等等，认真对待这项工作，多准备一些相关的资料，并且要了解为什么访问者会到您的站点来而不是去您的竞争者的站点，此时，应该对竞争者的站点进行比较细致的分析，看看他们都提供了一些什么样的内容，针对的访问对象和我们有什么不同等等，通过这样的分析，就能更加清楚自己的优点和不足，从而做到扬长避短。实际上，对竞争者站点的分析应该贯穿整个企业站点的建设过程之中，通过全面的分析从而吸取他们的优点，避免他们的短处。因此，仅考虑“我的品牌与竞争者的差异”已不再足够，还必须问一问自己：“我的网站与竞争者有那些差异？”努力收集本企业的相关资料，将之投放到互联网，于无形中塑造企业形象，提高企业知名度，一定能为您赢得更多的客户和潜在客户。 Internet's initial level function is to show the enterprise image, just like using a variety of traditional media release of corporate image advertising, promotion of network which is low cost, long effective time, fast speed, convenient update, carefully consider your competitive advantage in where, such as whether the enterprise get any rewards, product advantages, the customer service advantage and so on, treat the work seriously, some related data preparation, and to understand why visitors to your site to rather than your competitors site, at this time, the competitors site should be analysed carefully, have a look they have offered some kind of content, according to the access the object and what different and so on, through this analysis, we can become more aware of their advantages and disadvantages, so as to accomplish. In fact, competition analysis on the construction site should be throughout the whole process of the enterprise site, through comprehensive analysis and learn from their advantages, avoid their weaknesses. Therefore, only consider "my brand and competitor difference" is no longer enough, must also ask yourself: "my site and competitors are the difference?" Efforts to collect information related to the enterprise, will be put to the Internet, virtually in shaping the corporate image, enhance corporate visibility, can win more customers and potential customers for you. 2、增进与客户的沟通 Enhance the communication with customers 客户对公司产品的意见，对公司的建议，您可以即时得到并迅速反应，然后通过网站再反馈给客户。这是公司与客户交流的桥梁。准备一些日常需要客户填写信息的表格，将它变成电子表格并发布到网上，并通过一些列促销活动，收集大量客户信息，组建自己的潜在客户信息库，并在网上或网下追踪，一定会挖掘出许多新客户。 Customer's opinions, recommendations for company, you can get real-time and rapid response, and then through the website and feedback to customer. This is the bridge of communication with customers. Prepare some daily needs of customer information form, turn it into a spreadsheet and posted on the Internet, and through a series of promotional activities, collecting a large number of customer information, customer information database establishment potential of their own, and tracking in online or offline, will dig out many new customers. 3、加强客户服务 Strengthen customer service 客户服务的重要性已经为众多企业认识到，网络推广目前市场竞争的激烈性导致产品的差异迅速缩小，既而售前、售后服务的个性化日益突出，各大企业都在着力加强这方面的宣传力度，网站是一个交互性极强、反应迅速的媒体，通过网站搜集消费者的信息及反馈，有助于加强客户服务的质量，从而为企业赢得更多的客户，创造更多的效益。如果您的企业侧重服务，或许，您应该根据自己企业的特点为自己的服务定义一种网络营销风格，并在网站建设中努力营造这种风格，而且，如果您确实能够做到保障客户的利益，好好整理一下这方面的资料，将各种措施展示出来，它会给顾客在互联网这个虚拟的空间留下一个好印象。 Customer service has been the importance for many enterprises to realize, the fierce market competition lead to network promotion the product difference shrinks rapidly, and the pre-sale, after sale service personalization is increasingly outstanding, the enterprise to strengthen the propaganda, website is an extremely interactive, fast reaction media, through the website collect customer information and feedback, to strengthen the quality of customer service, to win more customers for the enterprise, create more benefits. If your enterprise focusing on s