下面以如何利用第三方博客平台的相关功能，介绍博客品牌维护，外部链接建设的典型步骤。 The following to how to use the correlation function of the third party blog, the blog brand maintenance, the typical steps of the construction of the external links. ⒈选择博客平台，创建博客 Choose the blog platform, to create a blog 搜索引擎优化者如果进行博客的外部链接建设，应该首先选择适合的博客平台，并获得发布博客文章的资格，也就是注册并创建博客。平台都比较火，人气也很旺，搜索引擎优化者应该选择和自己网站建设的主题相关，网站销售产品的潜在受众比较吻合的博客平台。 Search engine optimization if the blog for the construction of the external links, should first choose the blog platform, and publishing blog posts qualifications, is to register and create a blog. The platform is fire, popularity is also very popular, search engine optimization should choose and their web sites related theme, the potential audience site selling products is consistent blogging platform. 在人气选择方面，如果要选择访问量比较大以及知名度较高的博客平台，可以借助Alexa排名做一哥大概比较，网站的Alexa排名可以到www.alexa.com www.lnixs.com进行查询： In the choice of popularity, if we choose to visit quantity is large and well-known blog platform, can use the Alexa rankings do a website about comparison, Alexa rankings to www.alexa.com www.lnixs.com query: 新浪的网站创建于1998年09月16日到现在已经15年21天了，新浪的一天的独立IP大概在2358万人，这个访问量的28.9%就是新浪博客的独立IP量： 23586000*0.289=6816354 Sina website founded in 1998 09 months 16 days up to now has been 15 years and 21 days, Sina day independent IP in about 23580000 people, the independent IP 28.9% of the traffic is Sina blog: 23586000*0.289=6816354 也就是说，新浪博客系统，一天的独立IP大概是681万人。 That is to say, Sina blog system, a day of independent IP is about 6810000. 通过上述方法，可以大概确定网站的访问人数，另一方面，对于某一领域的专业博客网站，则应在考虑其访问量的同时还要考虑其在该领域的影响力，影响力较高的网站，其博客内容的可信度也相应较高，这对后期博客品牌的营销型网站建设的建立和有明确的需求的用户吸引都有重要的意义。 Through this method, can probably determine the total number of Web sites, on the other hand, for a professional blog site, you should consider the traffic should also consider its influence in the field, the influence of higher site, higher credibility of the blog content, it has the vital significance to establish the blog brand and has a clear demand of users. ⒉确定博客受众，制定博客建设目标 Determine the blog audience, making blog construction goal 在开始进入具体的博客更新之前，需要先明确博客建立的目标，并且确定建设博客的目标。 Before starting to enter a specific blog, need to clear the blog set goals, and determine the construction of blog target. 在这里的博客建设，指的是建立专业的博客平台，运用博客宣传网站，或者网站的产品或品牌。对电子商务网站来说真正的博客营销是靠原创的，专业化的内容吸引潜在购买者（或者客户），培养一批忠实的博客阅读者，在阅读者群体中建立信任度，权威度，形成博客品牌，进而影响阅读者的思维和购买决定。 Here on the blog construction, refers to the establishment of professional blogging platform, use blog website, or the website of the product or brand. The electronic commerce website blog marketing real is to rely on the original, professional content to attract potential buyers (or client), to train a group of loyal blog reader, reading groups in the establishment of trust, authority, forming the blog brand, then influence the reader's thinking and purchase decision. 在制定博客建设目标的时候，应该明确目的，是通过博客影响用户购买行为？还是为自己的平牌推广做铺垫？还是单纯的只是为网站的外部链接建设服务？只有当首先确定自己的目标之后，后续的博文编写，流量引导，外部链接建设才回有的回报。 In the development of blog construction goal, should be a clear objective, is through the blog influence the user purchase behavior? Is laying the groundwork for their flat brand promotion? Or simply for the website construction of the external links service? Only when the first to determine their own goals, subsequent blog writing, direct traffic, construction of the external links back to some rewards. 细节方面，这时候应该大致确定从事博客写作的人员计划，每个人的写作领域选择，博客文章的发布周期等，由于博客写作内容有较大的灵活性和随意性，因此博客建设计划实际上并不是一个严格的“企业营销文章发布时刻表”，而是从一个较长时期来评价博客建设工作的一参考。 The details, it should be roughly determined in blog writing personnel plan, select each person writing field, blog post release cycle, because the blog writing content have great flexibility and randomness, so blog construction plan is not a strict "marketing article release schedule", a reference to it from a longer period to evaluate blog construction work. ⒊ 博客文章的写作与坚持更新 The blog article writing and adhere to update 确定博客建设目标之后，就可以着手进行博客文章的写作。当博