在这个互联网已经成为人们生活必不可少一部分的今天,互联网时代已经来临,具最新统计数据,超过82.5%的注册企业都已经建立了自己的公司网站。即便是中小企业和微型企业也都在为本公司网站建设作出各种规划或者已经付诸实施。不过,企业信息化互联化的进程并不是一帆风顺的。不得不说明和指出的就是很多的企业虽然开设了自己的网站和企业邮箱,不过他们丝毫不能感受到互联网带来的好处,大多数的企业对其网站根本就没有进行日常的维护和更新,只是开通了几个网页,粗略的发布了几个商品,其中页面的设计完全就是粗制滥造,而商品也是很长时间不变化。在搜索引擎搜索普及率已经超过九成的今天,这些网站根本就没有办法通过企业名的检索,更不用提产品或者是企业相关的关键词了。
The Internet has become the people life indispensable part of today, the Internet has come of age, with the latest statistics, more than 82.5% of the registered enterprises have set up their own company website. Even the SMEs and micro enterprises are in a variety of planning for the construction site of the company or have been implemented. However, enterprise informatization interconnected process is not everything is going smoothly.'. To illustrate and pointed out that many of the enterprises have set up their own web sites and e-mail, but they did not feel the benefits of the Internet, the majority of enterprises on the website there is no daily maintenance and update, just opened a few webpage, rough released several commodities, including page design is crudely made, but the commodity is also very long time does not change. In the search engine search penetration rate has more than nine today, the retrieval of these sites is simply no way to through the enterprise name, not to mention the product or enterprise relevant keywords.
不得不说的就是,在很多的公司经营者的认识中,他们也是认为企业的网站可有可无,完全没有必要投入巨大的精力,也从来不认为企业的网站能够带来盈利,他们企业网站的开通也许就是为了在表面上顺应一下形势罢了!这种想法和做法不仅不能起到相应的宣传和营销效果,更加可悲的是这样的做法反而会将产品的潜在客户赶走,使得客户失去对这家企业的信任,试问,一个连自己网站都不能认真对待的企业,他们的产品又会多么优秀呢?
Having said that, in the understanding of many company managers, they also think enterprise site not essential, there is no need to devote great energy, never think of enterprise website can bring profit, their enterprise website opened is perhaps in order to comply with the situation on the surface! Such ideas and practices not only failed to the publicity and marketing effect, more sad that such practices will be potential customers product away, allowing customers to lose the trust, ask, a own site are not seriously enterprises, their products and how good?
在不能被检索之外,很多网站即使是通过直接输入网址也有诸多的毛病,比如网站打开极为缓慢,页面设计粗糙不堪,栏目的设置让人难以忍受,让用户完全失去购买产品的欲望。
In addition to many sites cannot be retrieved, even through the direct input site also has many problems, such as the website open very slowly, page design rough state, the column establishment unbearable, let users lost to buy products of desire.
疏忽一:胡乱选择的域名
Random choice of domain name
在互联网的时代,域名就是企业的名称和品牌,相当于在互联网上的企业商标。这么重要的东西在很多企业经营者的眼中却是完全不值一提,在选择的过程中完全不加选择。这方面的例子有,首先就是域名的主体和域名种类的选择,当然我们都知道最为合理的域名应该是这家企业的名称或者是产品的品牌,如果没有什么问题最好是使用比较普遍和容易记忆的com域名。二是域名dns解析服务器的稳定性极为重要,每年都有域名的注册商dns解析服务器受到大量的进攻从而导致无法正常解析的现象,所以对供应商的资质要进行细致的了解,选择一些在业界有着好口碑的企业进行注册。
In the Internet era, name and brand name is the enterprise, the equivalent on the Internet enterprise trademark. So the important thing in the eyes of many corporate managers is completely insignificant, in the selection process completely indiscriminate. Examples of this are, first of all is the domain of the subject and the domain name selection, we all know that the most reasonable domain name should be the name of the enterprise or brand products, of course, if not what is the best use is common and easy to remember the domain com. Two is the stability of the DNS domain name server is extremely important, every year there are registered DNS domain name resolution server by massive attack resulting in unable to parse phenomena, so the qualification of suppliers to conduct a detailed understanding, select some good reputation in the industry of business registration.
疏忽二:服务主机不合格
Service host failed
服务器主机不稳定是很多企业和草根站长心中难以释怀的痛苦!这种不稳定不仅会影响到用户浏览网站的内容,同时还是网站优化的致命杀手。总是出现各种问题的主机会将网站的优化带入死亡的深渊。同时,优质安全的营销型网站建设服务器主机则会完全提高和用户的友好程度,提升了用户的体验和搜索引擎的友好程度。比如浏览速度的提高使得一些生活节奏快的人士不会丧失继续浏览的兴趣,同时还会增加可信度,这也是体现实力的一种方法!所以选择合适的主机而不应该总是为了节省金钱损失自己的长远利益!
Server instability is a lot of enterprises and grassroots webmaster heart haunt
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