从互联网发明到现在已经有二十多年时间了。 时至今日， 可以说它已经完全渗透到我们 平常生活中，成为我们工作和生活的一部分。在企业应用方面，互联网更成为一种有效的客 户联系媒介，在塑造品牌形象、开拓市场、客户服务、内部信息交流等方面发挥着越来越重 要的作用。认识到网络对企业的重要性后，企业的主管领导都希望自己公司有一个“出色的网站” 。 The invention of the Internet now has twenty years time. Today, it has penetrated into our daily life, become a part of our work and life. In the enterprise applications, the Internet becomes an effective customer contact medium, in shaping the brand image, market development, customer service, internal information exchange plays an increasingly important role in. Network aware the importance to the enterprise, the enterprise leaders hope that their company has an " excellent website ". 一个好的网站制作一定要由一个好的互联网服务专业公司来完成，那么，什么样的公司 才是一个好公司，从哪里去寻找一个这样的公司呢？ 可以说，互联网设计服务行业的进入门槛很低，一两个人，架起一台电脑就可以开张， 这些人能毫不费力的“攒出”一个网站。但生产一个专业化而又有使用价值的网站并不是一 件易事。这就好像人们学习英语，很多人都可以学会或模仿几句常用口语，但能达到流利的 听说读写，没有几年的苦学是办不到的。这就是为什么我们在高中学 3 年，大学学 4 年，出 来后还是无法熟练掌握英语的原因。同样道理，在网站建设行业，要成为一个真正的专业化 公司，也需要曲折的学习曲线，历经十年一剑的坎坷和大量的案例积累。 A good website design should be a good Internet service Professional Company to do, then, what is a good company, where to find such a company? Can say, Internet design service industry to enter a doorsill low, one or two people, set up a computer can open, these people can easily " put " a website. But the production of a professional and valuable website is not easy. It's like people learn English, a lot of people may learn or mimic a few commonly spoken, but can achieve fluency in spoken and written, a few years of learning to do it. This is why we are in high school for 3 years, the University 4 years, come out or not proficient in English, cause. Similarly, in site construction industry, to become a true professional company, also a steep learning curve, after 10 sword rough and a large number of cases. 其实作为客户， 寻找一个可靠的服务商是最符合商业价值的逻辑， 但寻找这样一家公司 并不容易。笔者曾经遇到一家北京著名的建材经销企业，年营业额数十亿元。公司的老总笃 信互联网的价值，要为自己公司建设一个本行业最出色的网站。在遇到海市之前，公司发展 部经理带领一班人马，通过网上的搜索，又驱车在京城拜访了十多家公司，但奔波之后却没 有找到一家可以让他放心的公司。 如果仔细计算一下， 这家企业在寻找网站建设商的直接成 本已达 3 到 4 千元， 要再计算因耽误了其它工作而造成的间接成本， 其付出的寻找代价就更 高了。 客户有了网站建设需求， 在不太了解互联网服务企业的情况下， 如何快速低成本地找到 一个专业化服务商？本文试图从客户的角度，来剖析在这个行业参与竞争的各类公司。 In fact, as customers, looking for a reliable service provider is most consistent with the commercial value of the logic, but not easy to find such a company. I once met a famous Beijing building materials distribution enterprises, the annual turnover of several billion yuan. The manager of the company sincere letter Internet value, for their own company to build one of the industry's most outstanding website. In the face of the sea city before, company development department manager to lead a team, through online search, drove in the capital to visit more than 10 companies, but run but has not found a can let him rest assured the company. If careful calculation, this company looking for web site developers directly into the already amounted to 3 to 4000 yuan, to calculate again due to delay other work caused by indirect cost, pay for the price is higher. Customers have a construction site requirements, in the not too understand Internet service enterprises under the condition of low cost, how to quickly find a professional service provider? This article attempts from the customer's point of view, to analyze in this industry to participate in the competition of all kinds of companies. 行业参与者 美院背景 很多人把网站建设理解为网页设计， 有些美术知识和网页编辑知识的美院专业学生很自 然的成为网页设计行业的参与者，甚至成为主力军。这就是大量的各式各样的“设计室”出 现在搜索结果中的原因。一般来讲，这些设计室能“设计”出看上去还可以的网站，但要这 些网站发挥除宣传和展示形象以外的更多功能， 需要稍微复杂的程序和数据库支持时， 这些 公司的不足之处就暴露出来了。 编程背景 编辑网页需要使用编辑软件，如最常用的 FrontPage、DreamWeaver 等，最先熟练掌握 使用这些软件技巧的往往是学习过计算机专业知识的软件编程人员。 与设计背景的人员正好 相反，这些编程人员对网站的功能有比较深入的理解，但做出的网站在视觉方面比较平淡， 没有冲击力，使企业网站不能为访问者留下深刻印象，不但不能塑造网上企业形象，有时可能会损害企业形象。 Industry participants of background many people the website understanding for webpage design, some knowledge of art and webpage editing knowledge of students' natural become webpage design industry participa