北京网站建设的整体风格及其创意设计是站长们最希望掌握，也是最难以学习的。难就难在没有一个固定的程式可以参照和模仿。给你一个主题，任何两人都不可能设计出完全一样的网站。当我们说："这个站点很cool，很有个性！"那么，是什么让你觉得很cool呢？它到底和一般的网站有什么区别呢？本文试图用最简明的语言来说明： Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This paper attempts to use the most concise language to explain: 1.风格是什么，如何树立网站风格？ 1 style is what, how to set up the website style? 2.创意是什么，如何产生创意？ 2 creative is what, how to generate creative ideas? 风格(style)是抽象的。是指站点的整体形象给浏览者的综合感受。 Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling. 这个“整体形象”包括站点的CI（标志，色彩，字体，标语），版面布局，浏览方式，交互性，文字，语气，内容价值，存在意义，站点荣誉等等诸多因素。举个例子：我们觉得网易是平易近人的，迪斯尼是生动活泼的，IBM是专业严肃的。这些都是网站给人们留下的不同感受。 The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings. 风格是独特的，是站点不同与其他网站的地方。或者色彩，或者技术，或者是交互方式，能让浏览者明确分辨出这是你的网站独有的。 Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique. 风格是有人性的。通过网站的外表，内容，文字，交流可以概括出一个站点的个性，情绪。是温文儒雅，是执著热情，是活泼易变,是放任不羁。象诗词中的“豪放派”和“婉约派”，你可以用人的性格来比喻站点。 The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site. 有风格的网站与普通网站的区别在于：普通网站你看到的只是堆砌在一起的信息，你只能用理性的感受来描述，比如信息量大小，浏览速度快慢。但你浏览过有风格的网站后你能有更深一层的感性认识，比如站点有品位，和蔼可亲，是老师，是朋友。 Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend. 在明确自己的网站印象后，开始努力建立和加强这种印象。 clear their own websites impression after, began to build and strengthen that impression. 经过第二步印象后，你需要进一步找出其中最有特色特点的东西，就是最能体现网站风格的东西。并以它作为网站的特色加以重点强化，宣传。例如：再次审查网站名称，域名，栏目名称是否符合这种个性，是否易记。审查网站标准色彩是否容易联想到这种特色，是否能体现网站的性格等等。具体的做法，没有定式。我这里提供一些参考： After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference: 1.将你的标志logo,尽可能的出现在每个页面上。或者页眉，或者页脚，或则背景。 1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background. 2.突出你的标准色彩。文字的链接色彩，图片的主色彩，背景色，边框等色彩尽量使用与标准色彩一致的色彩。 The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color. 3.突出你的标准字体。在关键的标题，菜单，图片里使用统一的标准字体。 The 3 highlight your standard fonts. The key title, menu, the picture using the