作为网络世界的支撑点的网站，更是人们关注的热点：政府利用网站宣传自己的施政纲领，日益成为与百姓交流的直通车；企业利用网站宣传自己的形象，挖掘无限商机；个人利用网站展示个性风采，创建彼此沟通的桥梁。越来越多的人希望拥有网站，开辟网络世界里的一片天地。如何设计一个出色的网站呢？关于这个问题，人们讨论的很多，可以讨论的内容也很多，加之网络技术的飞速发展，很难提出一个绝对权威和正确的设计思路，根据过去的经验和自己的思路总结出以下几个思路： As a network of support for the web site in the world, but also people concerned hot: the government used website propaganda their platforms, increasingly become the through train communication with the people; Enterprise use website propaganda his image, mining the unlimited business opportunities; Personal use website show individual character style, create each other's bridge of the communication. More and more people wish to have a web site, open up the network in the world of a slice of heaven and earth. How to design a good website? On this question, people to discuss a lot of, can discuss the contents and many, together with the rapid development of network technology, it is difficult to put forward a absolute authority and the correct design idea, based on past experience of his thoughts and summarized the following a few ideas: 一、定位网站的主题和名称（The theme of the website localization and names） 网站的主题也就是网站的题材，北京网站设计开始首先遇到的问题。网站题材千奇百怪,琳琅满目，只要想的到，就可以把它制作出来。题材可以有成千上万种。这么多题材，如何选择呢？遵循的原则如下：  The theme of the website is the subject of website, Beijing website design began the first meet problem. Website various themes, full of beautiful things in eyes, as long as wanted, you can take it produced. Subjects can have thousands of kinds of. So many subjects, how to choose? The principles of the following: 1、主题要小而精 网站的最大特点就是新和快，目前最热门的个人主页都是天天更新甚至几小时更新一次。最新的调查结果也显示，网络上的"主题站"比"万全站"更受人们喜爱，就好比专卖店和百货商店，如果我需要买某一方面的东西，肯定会选择专买店。 Subject to small and fine web site that the biggest characteristic of new and faster, at present the most popular personal homepage is updated every day even updated once a few hours. The latest survey result also shows, on the network "theme stand" than "sure-fire stand" more popular, like stores and department stores, and if I need to buy a hand things, will choose only buy store. 2、题材最好是你自己擅长或者喜爱的内容 兴趣是制作网站的动力，没有热情，很难设计制作出优秀的网站，这样在制作时，才不会觉得无聊或者力不从心。 Is your best subject at or the content of the love interest is making the power of the web site, no passion, it is difficult to design a good website, so in production, don't feel bored or ambition. 3、题材不要太滥或者目标太高 如果题材已经确定以后，就可以围绕题材给网站起一个名字。网站名称，也是网站设计的一部分，而且是很关键的一个要素。和现实生活中一样，网站名称是否正气，响亮，易记，对网站的形象和宣传推广也有很大影响。我的建议是：1、名称要正 2、名称要易记 3、名称要有特色 4、要适合SEO、UEO。 Don't abuse or subject matter too high if theme has identified target after, it can be subject to a website on a name. Web site name, is also part of the web design, and it's one of the crucial factors. As in real life, the web site name is upright, loud and clear and easy, of the site's image and promotional also has very big effect. My advice is: 1, the name is 2, to name to want to remember 3, 4, to name a characteristics should be suitable for SEO, UEO. 二、定位网站的CI形象（The CI website localization image） 所谓CI(corporate identity)，意思是通过视觉来统一企业的形象。一个杰出的网站，和实体公司一样，需要整体的形象包装和设计。准确的，有创意的CI设计，对网站的宣传推广有事半功倍的效果。具体的做法是： The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. The specific methods: 1、设计网站的标志(logo) 就如同商标一样，标志是你站点特色和内涵的集中体现，看见标志就让大家联想起你的站点。 Web design mark (logo) as trademark, the sign is the characteristic and the connotation of your site embodiment, saw signs so everyone associate with your site. 2、设计网站的标准色彩 网站给人的第一印象来自视觉冲击，确定网站的标准色彩是相当重要的一步。提醒一点要注意色彩的合理搭配。 Web design standard colour to web site the impression from visual impact, sure web standards is quite important step color. Remind a bit to pay attention to colorific reasonable collocation. 3、设计网站的标准字体 和标准色彩一样，标准字体是指用于标志，标题，主菜单的特有字体。 Web design standard fon