行业网站是互联网世界的主心骨，大大小小的行业网站支撑并繁荣互联网的发展，并很大程度上直接影响互联网的兴与衰！缘此，行业网站建设水平显得尤其重要，其犹如一座冰山，浮于水面的是冰山最焦点的区域，体现了行业网站运营商整体水平；沉于水底的却是内功所在，绝对支撑着整个冰山的形体与规模，更是行业网站运营商每日研究的课题。Industry is the mainstay of Internet web site in the world, greatly small industry web site support and prosperity the development of the Internet, and to a large extent of the Internet with the direct influence on the decline. Accordingly, industry website construction level are especially important, it is like an iceberg, float on water is the most focus areas of the iceberg, reflect the industry overall level website operators; In the bottom of the sink is in the internal organs, absolutely support the whole of the iceberg form and scale, but industry daily website operators of research. 行业网站建设是一门讲究宏观思想指引，微观田园式精耕细作的工程，主要通过以下5个方面展开。Industry website construction is an exquisite macro thinking guidelines, micro intensive cultivation idyllic engineering, mainly through the following five aspects launches. 一、构筑思想(Constructing thought)网站建设的过程是整体建设SEO思想的体现，必有规则指引！The website of the whole construction process is thought to reflect, there will be rules guide! 网站定位决定网站宏观思路。（网站品牌定位、网站行业定位、网站用户定位）Website localization decision website macro ideas. (website brand positioning, website localization, web users industry positioning) 网站盈利模式决定网站搭建模式。（是否采用会员制？是否采用流量制？是否采用渠道模式？）Website profit model to determine the building mode. (whether to adopt the membership? Whether to adopt flow system? Whether to adopt channel mode?) 网站资源决定网站规模大小。（资金流储备、人流储备、物流储备、商流储备）Web resources to determine the size. (capital reserve, stream of reserves, logistics reserves, distribution reserves) 网站受众群决定网站工作流程。（受众群类型、特点、行为特征）Website audiences to determine the working process. (audience types, characteristics, behavior characteristics) 网站业务决定网站内容重点。（业务范围、业务渠道、业务策略）Your business to determine the key content. (business scope, business channel, business strategy) 二、多方参与(Many parties are involved)网站建设是网站品牌建设的重要基石，网站建设更是一项系统工程，它需要多方参与，一般参与人员包括：网站策划师、网站设计师、网站软件工程师、网站编辑等，大型网站建设更需要销售总监、市场总监，甚至公司总经理等高层间接参与。Website construction is the cornerstone of the brand construction site, website construction is a system engineering, it needs many parties are involved, general participants including: web site planner, web designers, web software engineer, website editing, large website construction, director of sales, need more marketing director, and even company general manager and senior indirectly involved. 在此我们重点阐述各方参与人员的作用与职责，以及网站项目运作机制。（前提：参与的具体人员根据网站“构筑思想”的分析情况而定。）In this we focuses on the role of the parties involved in personnel and responsibilities, and web project operation mechanism. (premise: participation in the specific personnel according to the website "construct thought" analysis to circumstances.) 参与人员的作用与职责The participants of the action and responsibility 网站策划师——有人说网站策划师其实在软件工程里面称为系统分析师,可见网站策划师在整体网站平台建设中的重要地位.我们经常听到一些埋怨声,为什么项目需求总是变来变化,为什么项目就是做完了还得返工?那么我们如果拥有一名专业的网站策划师,这种风险将会被有效避免;专业的网站策划师是将网站定位网站市场资源网站客户行为特征网站开发技术等内容进行充分整合考虑,并拿出详细周全的整体策划方案书,以供项目小组成员进行讨论分析，它将整个网站项目工程融合成为一本策划方案，使项目的难点与焦点都通过此方案进行解决。因为它会细节到每个栏目中的每段文字，每个标点符号，每个字段，每个布局要求，使程序员、设计师、项目经理、公司高层能够清晰了解网站的原型；那么，网站项目成功的机率会非常高，团队成员也能够胸有成竹地进行其职责任务，真正实现忙而不乱，成功机率自然高；请记住，下次做大型网站开发，务必安排一名专职的网站策划师。Web site planner--some people say the web site planner in fact in software engineering system inside called analyst, visible website planners in the whole website platform of the construction of the important position. We often hear some MaiYuanSheng, why project needs to change always changes, why project is finished have to rework? So if we have a professional website planners, this risk will be effectively avoid; Professional website planners is positioning website market resources web site customer behavior characteristics such as web development technology content of fully integrated consideration, and take out detailed overall planning and comprehensive plan book, for project team members discuss analysis, it will be the site project engi